Artificial intelligence is fundamentally transforming the sale of complex products and capital goods. By effectively leveraging generative AI, predictive selling, and smart automation, you can free up valuable time for what really matters: personal customer interactions and building trust.
We’ll show your sales teams how to use AI tools in their day-to-day work in a practical, secure, and profitable way: from automated research and effective objection handling to creating precisely tailored proposals.
Your Benefits at a Glance
- Time Savings in Preparation: AI-powered customer and market analyses for pinpoint-accurate meeting preparation in minutes instead of hours.
- Value-Driven Content Generation: Quickly create personalized emails, compelling presentations, and tailored proposals.
- Improved Sales Opportunities: Efficient lead qualification and the use of AI to optimize negotiation strategies.
- Immediately Applicable in Daily Sales Work: No abstract theory, just immediately applicable prompts, tools, and best practices for B2B processes.
- Future-Proof Teams: From individual training sessions to series of training programs, proven in practice for large corporations, medium-sized businesses, and specialized companies.
- Maximum Flexibility: Conducted as an in-person seminar on-site or as interactive live online training, tailored to your needs.
Industry Expertise in B2B Sales
Our B2B sales training programs are specifically tailored to the requirements of industries with technically and professionally sophisticated products:
- Mechanical Engineering & Plant Engineering
- IT, Software & Biotechnology
- Chemical & Pharmaceutical Industries
- Energy Supply & Freight Transport
Our Seminar Topics on AI in Sales
AI Basics for B2B Sales
Understand and confidently use the fundamentals, prompt engineering, and the most important AI tools for day-to-day sales.
Efficient Lead Research & Market Analysis with AI
Precisely analyze target customers, decision-making structures, and industry trends in minutes instead of hours.
AI-Supported New Customer Acquisition & Initial Outreach
Quickly and accurately generate personalized, value-driven emails and follow-up messages.
Proposal & Presentation Creation Using Artificial Intelligence
Professionally structure proposal documents, customer objection analyses, and pitch presentations with AI support.
Negotiation Preparation & Objection Handling with AI
Simulate potential objections in B2B sales in advance, develop AI-supported strategies, and gain confidence.
Content & Value-Added Strategy for Sales (Social Selling)
Use AI to quickly create LinkedIn posts, technical articles, and value-added information for B2B decision-makers.
Optimize Sales and CRM Processes with AI
Automate routine tasks in CRM, summarize meeting notes, and free up more time for direct customer contact.