Selling, explaining and supporting complex technology
Practical training for sales, service and communication in mechanical engineering, chemicals, pharma, biotechnology and energy. We work with your products, your projects and your customers.
of the future
Learning
Understanding
Service
Support
ThinkingSix topic areas, one practical mindset
Every training starts from your use case: long sales cycle, technical committees, an offering that needs explaining. Content is agreed with sales, service and engineering before the seminar.
Sales
Supporting investment decisions: needs analysis in the buying center, value argumentation, price talks and closing across long cycles.
02Service/Support
Technicians in customer contact: explaining faults, managing expectations and confidently placing services and spare parts.
03Communication
Translating technical content for the audience: from purchasing to management, in conversation and in presentations.
04AI in Sales
Research, proposal preparation and call documentation with AI tools: with clear rules for confidential technical data.
05Neuroscience
How decision-makers choose under complexity and risk: and what that means for argumentation, structure and proposal materials.
06Sustainability
Efficiency, life-cycle costs and ESG requirements as part of the value argument instead of a mandatory chapter in the proposal.
Training that brings real practice into the seminar room
duo Praxistraining has worked for many years with companies whose products have to be explained before they are bought. Trainings take place in-house and online, in German and English, with cases from your own project business.